Heavy Duty
Extension Cord
Retail packaging design for Conntek's Heavy Duty Extension Cord, built to communicate durability and key specs clearly at the shelf for the customers.
Heavy Duty
Retail packaging design for Conntek's Heavy Duty Extension Cord, built to communicate durability and key specs clearly at the shelf for the customers.
The Challenge
Heavy duty cords are a spec driven purchase, buyers need to quickly confirm if what they are buying matches what they need. The packaging needed to make sure those specs impossible to miss while still feeling rugged and professional on the shelf.
The Solution
Designed bold packaging built around large high contrast callouts for length, gauge and amp rating, paired with clean product photography showing the coiled cord and connector detail. A strong blue and yellow color scheme reinforces durability, while bilingual English / Spanish copy supports wider retail distribution.
DETAILS