Retail packaging design for Conntek's Plug'n'Glow string light kits, including individual product boxes (25ft and 50ft) and a display box, built to highlight the products durability and multi-outlet locking system.
The Challenge
The Plug'n'Glow line needed packaging that stood out on shelves while clearly communicating it's key selling points, to both contractors and outdoor/camping shoppers. The line also needed a cohesive look across multiple lengths and a retail display box for in store merchandising.
The Solution
Designed bold, photography driven packaging built around large callouts for length and features icons for multi outlet, locking, indoor/outdoor design. Lifestyle photography on the side panels show real world uses, while a matching display box keeps multiple units organized and shelf ready.
DETAILS