Print design collateral for the I-94 Project, a campaign to fight human trafficking in Southeastern Wisconsin. Work included a trifold brochure, postcards, and awareness materials built around bold typography and existing illustrated artowrk to communicate a serious message clearly and effectively.
The Challenge
Human trafficking awareness materials need to grab attention and communicate urgent, senstive information (statiscs, warning signs, and how to get help) withought feeling preachy or overwhelming. The campaign also needed a cohesive look across multiple formats: trifold brochures, postcards and info sheets.
The Solution
Designed the layout and print collateral for the campaign, pairing provided illustrated artwork with clear typography and organized information hierachy. The frifold brochure breaks down what human trafficking looks like and how to respond,, while postcards and smaller pieces use bold, direct messaging to stop people and prompt action. Materials where built for wide print distribution across the region.
DETAILS