A cohesive visual identity created for Conntek across print, packaging, apparel, signage, and retail applications.
This project focused on creating a consistent brand presence across a variety of physical applications. From product packaging and printed materials to employee apparel, retail displays, and signage, each piece was designed to feel like part of the same visual system.
The Challenge
Conntek's branding needed to work across a wide range of applications and environments. Each piece had different size, format, and functional requirements, while still needing to feel immediately recognizable as Conntek. The challenge was creating a flexible visual system that could adapt from small printed materials and apparel to large scale signage and retail displays.
The Solution
I developed a flexible branding system by creating a color palette, typography, logo, and graphic elements. These elements were applied across multiple projects, creating a consistent visual identity while allowing each piece to be designed specifically for its intended environment.
DETAILS